Press & Media Relations · UK / France
VEYRAC is an independent press relations practice — built on real relationships with journalists, not mass distribution lists.
Good coverage doesn't happen by accident. It's built — one relationship, one pitch, one story at a time.
Our job is finding the story a journalist actually wants to tell — not blasting a press release to a thousand inboxes and hoping. The angle that makes an editor say yes.
We don't chase headlines. We build direct relationships with the right press, pitch with precision, and follow through until the story runs.
— Clara Meyrac, Founder
Experience
In-house press & media relations within a major-label environment.
International press strategy across label and artist campaigns.
Media relations & press strategy for international artist campaigns.
Press strategy · media pitching · press kit development.
Editorial & communications experience within a global streaming platform.
Career
Started working on press campaigns and media relations for independent projects and emerging artists.
Moved into the UK music press ecosystem, pitching directly to journalists across electronic music and culture.
Worked within the Sony Music press office, handling journalist relationships, releases and coverage across the international music industry.
Continued working across international press structures — developing a broader understanding of media strategy and journalist relationships.
Worked on editorial and communications within a global streaming platform, closer to the tools that decide what press coverage turns into.
Press strategy for artist campaigns, built around real journalist relationships rather than mass distribution.
Transitioned to independent practice, pitching directly for emerging artists across electronic music, club culture and beyond.
A hands-on press practice built around real relationships with journalists, release strategy and coverage that lands.
Contact
A launch, a story, a press question — write to us directly, we reply personally.
veyrac.mgmt@gmail.com